![]() In the following years of expansion, Vox would acquire Polygon, Eater, and New York Magazine.įrom 2016 to 2021, Vox’s YouTube channel alone grew from one million subscribers to 10 million, surpassing that of the NYTimes, Wall Street Journal, and Fox News. In 2015, Vox acquired its competitor Recode, a journalistic startup specialized in technology and business reporting. Yet to the left-wing and centrist audience, Vox was a visually enticing multimedia alternative to long Op-Eds and subscription fees of old-school journalism.Īfter a few years, Vox expanded its videojournalism section from public policy to culture, history, science, sports, design, geopolitics, technology, environment, communications, and health. Many of its videos commenting on American politics adopted a liberal and even progressive stance that naturally alienated conservative viewers. ![]() Its YouTube platform and online-only publication guaranteed that it would attract a relatively young population. Of course, Vox didn’t appeal to everyone. Instead of having to listen to endless debates from pundits who would hardly agree with each other on any public policy, Vox handed their audience a simple course of political and historical narrative behind a conflict, political controversy, or intriguing social phenomenon. It was accessible through YouTube, free of charge, entertaining, and most importantly, explanatory. When the New York Times columnist Ezra Klein founded Vox in 2014, Vox represented a fresh breeze of journalism without excessive commentary or clashing political debates before your television screens. These videos all shared a commonality: they were written, produced, and popularized by one media giant: Vox. If you have surfed YouTube in the past few years, you probably have watched a video with one of these titles: “The Israel-Palestine Conflict: a brief, simple history,” “The Middle East’s Cold War, Explained,” or “How America Became a Superpower.” Until recently, I always supported and almost instantly clicked on these videos whenever they came out.
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